MARKETING 360°

WE KNOW HOW TO CREATE CLASSIC AS WELL AS CREATIVE ADVERTIZING CAMPAIGNS THAT WORK

We like to experiment, mix and match various activities within our Marketing 360° approach in order to create successful campaigns.
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We closely follow all trends in the beauty industry and organize timely special projects. We cooperate with the leading print and online media, regularly present new product launches and organize press events. We use all instruments of social media marketing in order to promote brands and increase brand awareness. All of this is just the tip of the iceberg, as we are ready to offer a full range of marketing instruments for brands that would want to partner with us and launch at the Ukrainian beauty market.

MEDIA AND PR

SMART COMMUNICATIONS AND MEANINGFUL MARKETING

We work with all relevant media in Ukraine

In order to communicate directly to consumers, we choose the leading publications as well as their online versions: Elle, Cosmopolitan, Harper’s Bazaar, Marie Claire, and Brocard magazine for trade marketing. We employ omnichannel approach and utilize all communication channels: social media, event marketing, collaborations with opinion leaders, direct communication with professionals such as cosmetologists and makeup artists and many more.

PRINT MEDIA

The ethereal smell of a fresh new glossy magazine! It’s so enjoyable to flip through the pages and read an interesting article. This is always spot on. Product reviews with our brands may be found on the pages of Elle, Cosmopolitan, Harper’s Bazaar, Marie Claire, Karavan, Pink, Joy and others. The overall circulation of these magazines exceeds 700,000 units, with an audience of over 2 million people.

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ONLINE MEDIA

Our brands are always among favourites in journalists’ reviews, we are happy to work with online resources such as bhub.com.ua, beautyadvisor.com.ua, vogue.ua, elle.ua, beauty.ua, hochu.ua and many more. The aggregate monthly reach of these online publications exceeds 2 million readers.

BLOGGERS

We are happy to work with the best beauty, fashion and lifestyle bloggers in Ukraine. Honest opinions and reviews, numerous Instagram Stories, thousands of views and likes and millions of followers in Instagram and YouTube.

TRADE PRESS

Look for our brands on the pages of Brocard magazine. This trade publication was launched in 2007 and ever since then writes about beauty, fashion and lifestyle. The new issue sees the world every 2 months and circulates at offline Brocard stores.

GIFT WITH PURCHASE

Regular special offers at various points of sale

Regular special offers for our customers: to introduce to a new product or line, to try products from other lines, to increase the effectiveness of their skincare.

GIFT WITH PURCHASE

Exclusive collaboration with fashion designer Nika Medisan

Special creation by fashion designer Nika Medisan: limited edition face mask made of finest silk. Created especially for our customers, this exclusive face mask was offered as a gift with purchase when buying Novexpert products at Brocard stores.

SOCIAL MEDIA MARKETING

MARKETING IN SOCIAL MEDIA

We develop direct communication channels with final customers

Raising awareness about brands in our distribution on the Ukrainian beauty market, creating content, supporting dialogue with our consumers and carefully monitor reactions and activities of our followers.

EVENT MARKETING

TAKING PART IN EVENTS AND ORGANIZE OUR OWN

Open for new ideas and projects

Always glad to meet new people, share ideas and collaborate. We take part in relevant public events and regularly organize our own events to introduce new brands and product lines to journalists and bloggers, tracing reactions and impressions afterwards.

Event for Press #1

Novexpert

Event for Press #2

Novexpert

Our trainings

Novexpert, Roofa

5 years of Wonder Box

Novexpert

Mamaslet

Roofa

See our events

BEAUTY BOXES

BEAUTY BOXES FOR BRAND INTRODUCTION

We introduce our brands to new audiences with the help of sampling in the leading beauty boxes in Ukraine

Regularly take part in filling the best premium beauty boxes with our brands’ products:

Wonder Box — #1 beauty box subscription service in Ukraine;
Secret Box — the best way to try new premium beauty products;
Love Nature Box — beauty box with an emphasis on natural and organic beauty products.

SKINLIST.PRO

SERIES OF EDUCATIONAL ARTICLES

Collaboration between a cosmetologist and an editor of Beauty Advisor

Project by a cosmetologist Tatiana Shalagina and editor of Beauty Advisor Kristina Oblomska created to individually select skincare products as well as tell more about them to the public. Together with Skinlist team, we have created a series of educational articles about active ingredients of Novexpert formulas.

skinlist.pro

AWARDS

We are grateful for the recognition and always strive to be better

Novexpert received three Beauty Hit awards in 2018 from Beauty.ua, a dedicated online resource for all things beauty in Ukraine. Beauty Hit is a yearly award series - a rating of the best beauty products, voted directly by consumers.